Customer satisfaction survey
Professional structure: role, context, objective, details, steps, format, criteria and self-check. Designed for better results, not guaranteed ones: always review the answer.
Never use real personal data. If you need to, run it through the data cleaner.
## Role Act as a customer experience researcher. ## Context I want to know what my customers think without wearing them out. ## Objective Design a short, unbiased survey that is easy to analyse. ## Details (fill in what is in square brackets) - [business and service] - [what I want to decide with the results] - [channel: email, QR code or website] ## Step-by-step instructions 1. Define two or three information goals. 2. Write five to eight questions, with scales and one open question. 3. Check that no question is leading or double-barrelled. 4. Propose how to analyse the results. ## Output format List of questions with answer type, invitation text and analysis plan. ## Quality criteria - It takes under three minutes to complete. - No question leads the answer. - It asks only for essential personal data. ## Self-check Before answering, check every quality criterion. If information is missing, ask me instead of making it up, and at the end state what you have assumed.
Objective
Design a short, unbiased survey that is easy to analyse.
When to use it
This prompt is ideal when you need rapid, actionable feedback without cluttering your customer's inbox or wasting their time. Use it when you are refining a specific service or feature and need quantitative data to guide your decision-making. However, it is not suitable for deep, qualitative research or sensitive, complex inquiries. Avoid using this when you need a longitudinal study of customer sentiment, as short, transactional surveys lack the depth required for long-term brand health analysis.
Worked example: input (fictional data)
Worked example: full response
Variants
Ultra-quick pulse check
Strip the survey back to the absolute essentials. Focus solely on two questions: one Net Promoter Score question and one single open-ended question asking for the main reason behind their rating. Ensure the tone is extremely casual and conversational, as if you are asking a friend for a quick favour while they are on the go.
B2B professional audience
Adapt the tone to be more formal and respectful of the client's time. Use professional business English, avoid slang, and emphasise the value of their industry expertise. Ensure the questions focus on operational efficiency and partnership value rather than personal preference, acknowledging their role as a key business stakeholder.
In-store digital kiosk
Optimise the survey for a physical kiosk environment where attention spans are limited to seconds. Use simple, visual rating scales like emojis or stars. Keep all questions strictly binary or multiple-choice to eliminate the need for typing, ensuring the entire interaction can be completed within 30 seconds of walking past the stand.
Common mistakes
- Asking «Didn't you love…?».
- Running 20-question surveys.
- Using complex jargon or industry-specific terminology that confuses the average customer. How to avoid it: Test your draft with someone outside your company to ensure every question is plain English and easy to interpret.
- Forcing customers to answer every single question without offering an opt-out. How to avoid it: Make all questions optional except for the final open-ended one to reduce abandonment rates.
- Failing to explain why you are asking for their personal data. How to avoid it: Include a brief sentence confirming that all data is kept private and used only for service improvements.
- Sending the survey at the wrong time, such as immediately after a refund request. How to avoid it: Automate your survey trigger to wait until a positive transaction or successful service delivery is completed.
Related guide
General and assistant-specific tips
Tips by assistant
- Gemini: if your plan includes it, you can use it inside Google Docs, Sheets or Gmail without leaving the document.
Getting the most out of it
- Paste the prompt as is and only replace what is in [brackets].
- If the answer does not fit, do not start over: ask for “shorter”, “more formal” or “as a table”.
- Always review the result before using it: AI can get facts, dates or names wrong.
Before you paste it: quick checklist
- Don’t paste real customer data or full invoices.
- Describe your business in one sentence: trade, type of customer and area.
- Ask for gaps in [brackets] so you can fill in real data yourself.
- Check any tax or legal obligation on the relevant official website.
How to adapt it to your assistant
The template works the same in ChatGPT, Gemini, Copilot or Claude because it only uses plain language. If your assistant supports fixed instructions (custom instructions, Gems or projects), you can store your preferred tone and format there and paste only the variable part. On a free plan, split long requests into two or three shorter messages.