Product page copy
Professional structure: role, context, objective, details, steps, format, criteria and self-check. Designed for better results, not guaranteed ones: always review the answer.
Never use real personal data. If you need to, run it through the data cleaner.
## Role Act as an e-commerce copywriter. ## Context I need the copy for a product page in my online shop. ## Objective Write a page that informs, persuades and answers questions before they come up. ## Details (fill in what is in square brackets) - [product and features] - [target customer] - [main keywords] - [brand tone] ## Step-by-step instructions 1. Write a descriptive title with the main keyword. 2. Write a benefits paragraph and a list of features. 3. Add five FAQs with answers. 4. Propose a meta description of about 150 characters. ## Output format Title, benefits paragraph, feature list, FAQs and meta description. ## Quality criteria - It promises no effects the product does not have. - Technical data matches what was provided. - Keywords appear naturally. ## Self-check Before answering, check every quality criterion. If information is missing, ask me instead of making it up, and at the end state what you have assumed.
Try it here
Open model · not frontier
This tester runs on Gemma 4 26B (Google), an open-weights model served by Cloudflare. It is not a frontier model like the paid versions of ChatGPT, Gemini or Claude: it is faster and more modest, and it will sometimes get things wrong. It shows how a good prompt behaves, not what the most advanced AI can do. Paste the prompt into your usual assistant for its best version.
Fill in the details and try the prompt with an open model without leaving the page.
Objective
Write a page that informs, persuades and answers questions before they come up.
When to use it
This prompt is ideal when you need to quickly populate your online shop with clear, honest product descriptions that actually convert visitors into buyers. It shines when you have a solid product but lack the time to craft persuasive copy from scratch. It is less effective if your product is highly technical or niche, requiring deep industry jargon or regulatory compliance statements that an AI cannot verify. Always check the output to ensure the tone matches your brand's unique voice.
Worked example: input (fictional data)
Worked example: full response
Variants
Short and punchy
Strip back the fluff. Focus solely on the most critical benefit and three core features. Keep the word count tight and punchy, suitable for mobile shoppers who scroll quickly. Remove the FAQs section and keep the benefits paragraph to under 50 words. Focus on immediate conversion.
Luxury brand focus
Adjust the tone to sound sophisticated, exclusive, and high-end. Use evocative language to describe the materials and the feeling of owning the product. Focus on craftsmanship and lifestyle rather than just technical specifications. Ensure the copy feels premium and aspirational, appealing to customers looking for quality and status.
B2B wholesale
Pivot the language to address a business owner rather than an end consumer. Emphasise reliability, profit margins, durability, and ease of bulk storage or assembly. Focus on why this product is a smart investment for their inventory rather than its personal benefits. Keep the tone professional, direct, and pragmatic.
Common mistakes
- Inventing certifications or materials.
- Copying the same description onto every product.
- Using overly enthusiastic marketing adjectives like revolutionary, game-changing, or world-class for simple products. How to avoid it: Replace hype-filled adjectives with factual, descriptive language that explains exactly what the product does for the user.
- Ignoring the specific search intent behind the keywords provided by the user. How to avoid it: Analyse whether the keyword implies the user is searching for information, a comparison, or an immediate purchase.
- Writing too much text that buries the essential features under paragraphs of fluff. How to avoid it: Organise the copy with clear bullet points and short sentences to ensure the key information is immediately visible.
- Failing to address potential buyer objections in the FAQs section. How to avoid it: Review the product to identify common reasons a customer might hesitate to buy, then answer those concerns directly.
Related guide
General and assistant-specific tips
Tips by assistant
- ChatGPT: open the result in Canvas to edit specific paragraphs without regenerating the whole text.
Getting the most out of it
- Paste the prompt as is and only replace what is in [brackets].
- If the answer does not fit, do not start over: ask for “shorter”, “more formal” or “as a table”.
- Always review the result before using it: AI can get facts, dates or names wrong.
Before you paste it: quick checklist
- Don’t paste real customer data or full invoices.
- Describe your business in one sentence: trade, type of customer and area.
- Ask for gaps in [brackets] so you can fill in real data yourself.
- Check any tax or legal obligation on the relevant official website.
How to adapt it to your assistant
The template works the same in ChatGPT, Gemini, Copilot or Claude because it only uses plain language. If your assistant supports fixed instructions (custom instructions, Gems or projects), you can store your preferred tone and format there and paste only the variable part. On a free plan, split long requests into two or three shorter messages.