Email marketing campaign
Professional structure: role, context, objective, details, steps, format, criteria and self-check. Designed for better results, not guaranteed ones: always review the answer.
Never use real personal data. If you need to, run it through the data cleaner.
## Role Act as an email marketing and automation specialist. ## Context I want to launch an email campaign to my subscribers. ## Objective Design a coherent email sequence that leads to one specific action. ## Details (fill in what is in square brackets) - [goal: sale, sign-up or reactivation] - [audience and their relationship with the brand] - [offer or content] - [number of emails and dates] ## Step-by-step instructions 1. Define the subscriber journey and the role of each email. 2. Write two subject lines and a preview text per email. 3. Write each email with a single call to action. 4. Propose metrics to measure the campaign. ## Output format Sequence table (day, goal, subject A/B) and the copy of each email. ## Quality criteria - Each email has one goal. - It complies with the rules: visible unsubscribe and no deception. - Subject lines are not clickbait. ## Self-check Before answering, check every quality criterion. If information is missing, ask me instead of making it up, and at the end state what you have assumed.
Try it here
Open model · not frontier
This tester runs on Gemma 4 26B (Google), an open-weights model served by Cloudflare. It is not a frontier model like the paid versions of ChatGPT, Gemini or Claude: it is faster and more modest, and it will sometimes get things wrong. It shows how a good prompt behaves, not what the most advanced AI can do. Paste the prompt into your usual assistant for its best version.
Fill in the details and try the prompt with an open model without leaving the page.
Objective
Design a coherent email sequence that leads to one specific action.
When to use it
This prompt is ideal when you need to organise a structured customer journey rather than just firing off one-off emails. It helps you maintain a consistent tone while guiding your audience toward a specific objective. It is less useful for transactional emails, like order confirmations or password resets, which require technical integration rather than persuasive copywriting. Use this when you are ready to nurture leads or re-engage past customers, but avoid it if you lack a clearly segmented list.
Worked example: input (fictional data)
Worked example: full response
Variants
Short and snappy
Compress the sequence into a single, punchy email. Instead of a multi-day journey, focus on immediate action. Keep the copy under 150 words and prioritise urgency to drive a quick decision. Perfect for flash sales or time-sensitive announcements where long-form storytelling might lose the reader's interest.
B2B Professional Tone
Adapt the tone to suit a corporate, B2B audience. Replace casual language with professional, value-driven phrasing that focuses on ROI and efficiency. Ensure the subject lines are respectful yet compelling, suitable for busy executives. Focus the content on solving a specific business problem rather than personal lifestyle benefits.
Focus on storytelling
Shift the emphasis of the campaign towards a narrative arc. Instead of just selling, dedicate the first two emails to sharing a relatable story or case study before introducing the offer in the final email. This helps build a deeper emotional connection with your subscribers before asking for the sale.
Common mistakes
- Emailing contacts who did not give consent.
- Putting three different calls to action in one email.
- Using overly aggressive or pushy language in the subject lines. How to avoid it: Focus on value and curiosity instead of manufactured urgency to build long-term trust.
- Failing to segment the list based on past behaviour. How to avoid it: Ensure your content matches the specific interests or purchase history of each recipient segment.
- Writing emails that are too long and unfocused. How to avoid it: Keep your copy concise, ensuring every sentence serves the primary goal of the email.
- Forgetting to include a clear and accessible opt-out link. How to avoid it: Always include a visible unsubscribe link to comply with regulations and maintain list hygiene.
Related guide
- AI for marketing and social media: more ideas, same rules
- AI for small shops: product listings, photos and customer service
General and assistant-specific tips
Tips by assistant
- ChatGPT: save the role and format in a project or in custom instructions so you do not have to repeat them.
Getting the most out of it
- Paste the prompt as is and only replace what is in [brackets].
- If the answer does not fit, do not start over: ask for “shorter”, “more formal” or “as a table”.
- Always review the result before using it: AI can get facts, dates or names wrong.
Before you paste it: quick checklist
- Don’t paste real customer data or full invoices.
- Describe your business in one sentence: trade, type of customer and area.
- Ask for gaps in [brackets] so you can fill in real data yourself.
- Check any tax or legal obligation on the relevant official website.
How to adapt it to your assistant
The template works the same in ChatGPT, Gemini, Copilot or Claude because it only uses plain language. If your assistant supports fixed instructions (custom instructions, Gems or projects), you can store your preferred tone and format there and paste only the variable part. On a free plan, split long requests into two or three shorter messages.