SEO-optimised blog article
Professional structure: role, context, objective, details, steps, format, criteria and self-check. Designed for better results, not guaranteed ones: always review the answer.
Never use real personal data. If you need to, run it through the data cleaner.
## Role Act as an SEO editor who puts usefulness for the reader first. ## Context I want to write an article that ranks on Google and genuinely answers the searcher. ## Objective Create the outline and draft of an article focused on search intent. ## Details (fill in what is in square brackets) - [main keyword] - [audience] - [first-hand experience or data I can add] - [approximate length] ## Step-by-step instructions 1. Describe the search intent and what the reader needs. 2. Propose a title, meta description and an outline with H2 and H3. 3. Write the draft including my experience and marking where to cite sources. 4. Suggest internal links and FAQs. ## Output format Title, meta description, outline, draft and a list of sources I must verify. ## Quality criteria - It adds something not found in every other article. - It does not invent data or studies. - It answers the main question in the first paragraphs. ## Self-check Before answering, check every quality criterion. If information is missing, ask me instead of making it up, and at the end state what you have assumed.
Objective
Create the outline and draft of an article focused on search intent.
When to use it
This prompt is brilliant when you have a clear topic but need to organise your thoughts to satisfy both search engines and human readers. It excels at turning a simple keyword into a structured, authoritative piece of content. However, it is not ideal for creative writing or highly subjective opinion pieces where SEO logic might stifle your unique voice. Use it when you are aiming to rank in search results and provide genuine, actionable value to your audience.
Worked example: input (fictional data)
Worked example: full response
Variants
Quick outline version
Instead of writing a full draft, focus purely on creating a highly detailed outline. Provide a 500-word structure that includes H2/H3 headings, bullet points for key arguments under each section, and specific data points to research. This is perfect for when you want to write the prose yourself but need a solid roadmap first.
Beginner guide focus
Adapt the tone and content specifically for complete beginners who have no prior knowledge of the topic. Simplify technical jargon, provide step-by-step explanations for complex processes, and include a 'Glossary of Terms' section. The goal is to make the article accessible, encouraging, and easy to follow for someone just starting out.
Expert opinion piece
Shift the focus towards an advanced, opinionated style suitable for industry professionals. Instead of just answering basic intent, provide unique insights, challenge common industry myths, and include professional critiques of current standard practices. Use a sophisticated, authoritative tone and ensure the content targets readers looking for advanced strategies rather than basic 'how-to' information.
Common mistakes
- Publishing the text without adding your own experience.
- Repeating the keyword unnaturally.
- Ignoring the specific search intent of the user query. How to avoid it: Analyse the top three Google results to understand exactly what problem the reader wants solved.
- Using complex jargon that confuses the intended target audience. How to avoid it: Explain technical terms in simple, plain English to keep the content accessible and helpful for everyone.
- Failing to include unique, personal insights or proprietary data. How to avoid it: Integrate real-world examples or personal anecdotes that distinguish your content from generic AI-generated articles.
- Forgetting to suggest relevant internal links for the reader. How to avoid it: Map out at least three internal links to your other related content to improve site navigation.
Related guide
General and assistant-specific tips
Tips by assistant
- Gemini: Deep Research searches the web and cites sources; open the links and check them.
- Claude: ask for the result as an artifact to view and edit it separately from the chat.
Getting the most out of it
- Paste the prompt as is and only replace what is in [brackets].
- If the answer does not fit, do not start over: ask for “shorter”, “more formal” or “as a table”.
- Always review the result before using it: AI can get facts, dates or names wrong.
Before you paste it: quick checklist
- Don’t paste real customer data or full invoices.
- Describe your business in one sentence: trade, type of customer and area.
- Ask for gaps in [brackets] so you can fill in real data yourself.
- Check any tax or legal obligation on the relevant official website.
How to adapt it to your assistant
The template works the same in ChatGPT, Gemini, Copilot or Claude because it only uses plain language. If your assistant supports fixed instructions (custom instructions, Gems or projects), you can store your preferred tone and format there and paste only the variable part. On a free plan, split long requests into two or three shorter messages.