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AI for marketing and social media: more ideas, same rules

How to use AI to plan content, write posts and analyse comments on social media, respecting Spain’s advertising law and disclosing AI-generated images or video.

By Cognenza editorial team · Updated · 2 min read · Sources cited

AI is a tireless idea machine for social media: calendars, copy, variations and comment summaries. Advertising rules stay the same.

Use it to

  • Plan the month with the template below.
  • Rewrite one idea in different formats: carousel, reel script, story.
  • Summarise comments and spot recurring questions.
  • Rough video cuts (video with AI).

What doesn’t change

  • Spain’s General Advertising Law bans misleading advertising: no invented testimonials, figures or awards.
  • Creators reaching the thresholds in Royal Decree 444/2024 (income and audience) take on obligations as “users of special relevance”.
  • Regulation (EU) 2024/1689 (art. 50) requires disclosure of generated images, audio or video that may appear authentic. Label them.

Frequently asked questions

Can I post testimonials written by AI?

No. An invented testimonial is misleading advertising under Spain’s General Advertising Law 34/1988 and unfair competition rules. Use only real reviews with permission.

Am I legally an “influencer” in Spain?

Royal Decree 444/2024 sets when a creator is a “user of special relevance”: among other requirements, at least €300,000 a year from that activity and at least 1,000,000 followers on one platform or 2,000,000 in total. Below that, you must still identify advertising.

Glossary · By job

Keep reading

Sources

Official sources are linked in their original language.

  1. Ley 34/1988, General de Publicidad — BOE
  2. Real Decreto 444/2024, usuarios de especial relevancia — BOE
  3. Reglamento (UE) 2024/1689 de Inteligencia Artificial (art. 50) — EUR-Lex

Change log

  • : First published with Spain’s General Advertising Law, Royal Decree 444/2024 and Regulation (EU) 2024/1689 as checked that day.

Educational content, prepared with the help of AI tools, with sources cited. It is not a substitute for professional advice. Tools change fast: if you spot something out of date, write to us at contacto@cognenza.com. How we work.