Meta AI: what it is and how to use it (app, Instagram)
A guide to Meta AI: what it is, where it is available, how to use it in its app, WhatsApp and Instagram, and what to ask it.
What it is
Meta AI is the AI assistant from Meta, the company behind WhatsApp, Instagram and Facebook. You can use it in its app and website, and in some countries inside Meta’s apps. Its Help Centre says it can answer questions, generate text documents, hold voice conversations and create images or animations.
Availability
Meta warns that its AI apps and websites are not available everywhere and some features may not be in your area.
Everyday uses
- A quick question without leaving the chat.
- Ideas for a greeting or message.
- A simple image from a description.
What about my data? (summary)
According to Meta’s Help Centre, your AI interactions are used to improve it and, depending on the region, to personalise content and ads. Read what Meta AI sees in WhatsApp and how to limit it.
Alternatives
ChatGPT, Gemini, Copilot or Le Chat.
Frequently asked questions
Is it available in my country?
Meta says its AI apps and websites are not available everywhere and some features depend on the country.
Does Meta use my AI chats?
Yes: according to its Help Centre it uses your interactions to improve its AI and, when the AI cannot answer, shares your messages with selected partners.
Does it affect ads?
Meta says that, depending on the region, your AI interactions may be used to personalise content and ads.
Keep reading
Sources
- Meta AI and Vibes Help Centre — Meta
- Start a chat with Meta AI — Meta
Change log
- : First publication with official sources checked on 16 Oct 2026.
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